While the Silicon Prairie may span several states, include vastly different types of companies and entrepreneurs with diverse backgrounds (and football rivalries), supportive communities are one factor that ties them all together. Whether you’re in Omaha or Des Moines, Kansas City or Cedar Rapids, you’ll find people who really care about helping their fellow entrepreneurs thrive. That
John Wirtz wanted to be a politician. Growing up in a Kansas City bedroom community, he wanted to help solve people’s problems. He wanted to help the community. Bring people together because the whole is bigger than the parts, he says. Just into his 30s, he isn’t a politician, but he’s still solving problems for thousands of coaches and players across the country. It was another
DES MOINES‚ÄĒThe second-annual I/OWA conference kicked off Thursday, filling Des Moines’ newest community center with entrepreneurs, business professionals and creatives of¬†all different backgrounds. More than 40 people gathered at Gravitate, located in downtown Des Moines’ Midland Building, for a day of open co-working and educational sessions on a variety of topics. The conference c
A photo of the October dmStartupDrinks crowd taken via drone. Every Monday Silicon Prairie News’ editorial team will share some of the interesting regional content we’ve read as well as SPN’s most-read stories over the last week. SPN’s most-read stories from last week “Powderhook‚Äôs Eric Dinger: How I balance my startup and my marriage” by Guest Contributor (
Founder Friday is a weekly guest post written by a founder who’s based in or hails from the Silicon Prairie. Each month, a topic relevant to startups is presented and founders share lessons learned or best practices utilized on that topic. October’s¬†topic is learning from mistakes. About the author:¬†Christopher Kingsley is the founder and CEO of 42, a digital agency and software lab
All of the Big Kansas City content¬†wouldn‚Äôt be possible without¬†Pinsight Media+. They’re a pioneer in mobile media with deep entrepreneurial roots. Their team brings leadership, experience and global awareness to Kansas City‚Äôs booming startup community. To learn more or talk with our friends at Pinsight, email Serge Bushman, email@example.com. KANSAS CITY‚ÄĒ Gary Shapiro̵
If you‚Äôre wondering how ruthless the Kansas City technology hiring scene is, hang out at Perceptive Software LLC‚Äôs headquarters for a while. You‚Äôll see competitors show off job announcements on signs attached to airplanes buzzing over, or trucks whizzing past, the Shawnee building. Touch√©, Perceptive recruiters might say. They‚Äôre notorious for well-placed help-wanted billboards around K
Oct. 18 is my last day on the technology beat at the Kansas City Business Journal, making this a farewell entry of sorts (#bittersweet). It‚Äôs been a wild ride for the past two and a half years, spanning the ups and downs of Kansas City‚Äôs largest and smallest technology companies. I began the beat covering Sprint Nextel Corp., but I‚Äôm ending my tenure with Sprint Corp. on the heels of a nine
Internet service provider Computers & Tele-Comm Inc. has landed one of its largest-ever contracts with Block Real Estate Services LLC. The Kansas City-based ISP announced the deal Tuesday, saying it "represents the largest cloud services recurring revenue account" in CTC's history. The services agreement, which provides high-speed fiber Internet connectivity, data hosting and other wireless
Rachael Qualls‚Äô story is the account of an investor-turned-entrepreneur who is retracing her Kansas City roots. After graduating from the University of Kansas, she headed to Nashville to start a family and pursue a career in finance, but her path quickly veered into the life of a business owner. As the founder of seven firms, she is quite the serial entrepreneur. Her crown jewel is Angel Capital
Achieving the title of CTO at a big company is a dream job for many technologists. But Jeff Geheb walked away from the position at VML a year ago to lead tech efforts at a smaller marketing technology firm, Saepio Technologies Inc. Then on Oct. 7, Geheb rejoined VML as CTO. Read more here. Geheb elaborated in an interview: What was attractive about Saepio? I‚Äôd been at VML my whole career, whic
Google Fiber attempted to provide some clarification this week on its allegedly incoming small business product. But the messaging, which is similar to what we've heard from Google Inc. (Nasdaq: GOOG) for more than a year, brought little clarity. "We will have more information about our small business product in the future," Michael Slinger, Google Fiber's director of business operations said in
WordPress was released on May 27, 2003 as a free and open source blogging (personal publishing) platform. Since that time, thousands of volunteers around the world have contributed to make WordPress the fully fledged Content Management System (CMS...
The Content Marketing Institute, Marketing Profs, and Brightcove conducted a study concerning marketing strategy as it relates to content marketing. The results were highlighted in a very interesting infographic that is the main source of the...
Walk into any Starbucks or other upscale coffee shop today, and you'll likely find many of the people inside busy on their laptops, tablets, or iPads, seemingly oblivious to their surroundings. You also find at least a...
If you run a company or a small business, you probably know that it’s important to have a web presence and a web strategy. Often, people who are moving in a certain direction in their company start...
This is a recap of a list funny and sleazy things heard or read by a boutique web design company in Kansas City. This list was originally published on a Google Plus post here.1. As self-proclaimed local...
WordPress is the most popular open source content management system (CMS) in the world today. It is used by around 25% of all new websites, and there are more than 27 thousand plugins currently available.It is common knowledge...
In September, KCnext hosted “Mobility’s Real ROI: Saving time and money in the field” in partnership with Tech Council member Engage Mobile. Engage Mobile has assembled a video recap of the event, combined with blog posts that delve deeper into the concepts discussed by the event panel, comprising Brice Jewell (Cerner), Randy Spivey (CrewTracker Software), Jeff Turano (Pyramid Ro
Each month, we round up the biggest stories about Kansas City‚Äôs technology industry and share them in our monthly newsletter. You can also find the headlines we‚Äôre tracking here on the NextTalk blog. KC newbie MindMixer raises $17M, aims to hire up to 100 – Kansas City Business Journal FishNet Security Expands Testing Capabilities With $5M Cloud-Based Lab – Power Engineering Overla
“Time is of the essence. Time is money.” Yadda, yadda, yadda. You’ve heard it all before. Every business leader is pressed for time in one way or another. So we’ll keep it quick: Here are three questions every CIO should ask their CISO, VP, Director or “Whatever” of Technology. Abercormbie and Fitch Abercormbie and Fitch uk Can you prove to me that we’ve
A version of this article was originally posted on PoliticoPro. Sixteen technology industry groups sent a letter last week warning House and Senate leaders that failing to extend the Export-Import Bank’s charter beyond Sept. 30 will undermine their sales and “the ripple effects will spread all the way down the supply chain to even the smallest companies.” Burberry Scarf Burberry
Six tech industry leaders announced last week the License on Transfer (LOT) Network, a collaborative agreement that targets harmful patent trolls. Google, Canon, Dropbox, Asana, Newegg and SAP, which collectively represent 300,000 patent assets, joined forces to address the growing industry problem of patent litigation and Michael Kors Handbags patent privateering. Read more about the LOT Network
Each month, we round up the biggest stories about Kansas City‚Äôs technology industry and share them in our monthly newsletter. You can also find the headlines we‚Äôre tracking here on the NextTalk blog. Sporting Innovations Lands Pac-12 Partnership – Kansas City Business Journal Ticket Solutions and VeriShip Choose Stackify for DevOps Insight – Digital Journal Silicon Prairie News Ann
If you need some motivation, click here for videos from Davyeon Ross and Bart Dillashaw.
To watch our reactions video and see all the media coverage of Pipeline’s St. Louis announcement, click here.
Baldwin City Signal | By Elvyn Jones Those attending the launch of RG Fiber’s gigabit service Wednesday on the Baker University campus were told that when the service comes online next spring it would herald a new era in telecommunications for the community. ‚ÄúWe‚Äôll be able to send data and information at the speed of light,‚ÄĚ said Mike Bosch, CEO of RG Fiber‚Äôs parent company Reflectiv
The Pipeline Entrepreneurial Fellowship announced today that the College of Arts and Science at the University of Missouri-Coumbia¬†will join its entrepreneurial region, allowing, for the first time, any qualified entrepreneur¬†with substantial affiliation to the¬†University of Missouri-Columbia to apply to become a Pipeline Fellow. This announcement follows on the heels of Pipeline‚Äôs announceme
Pipeline Member presented an update to the 1 Million Cups crowd on his company, Farmobile. To watch the recording, click here.
St. Louis Business Journal | By Brian Feldt Nanopore Diagnostics and ViFlex, two St. Louis-area startup companies, were named winners of the first-ever¬†Suren G. Dutia¬†and Jas K. Grewal Global Impact Award. The award, created last year with a $1.02 million donation from Washington University graduates Dutia and Grewal (husband and wife), gives money to Washington University-affiliated entrepreneu
Thank you for visiting the Think Big Partners Blog. In an effort to simplify, we‚Äôve moved this blog in-house to www.thinkbigpartners.com/blog. Feel free to read through our posts here, or join us over on the new blog for the latest news, thought leadership and great advice for entrepreneurs. Thanks for visiting!Sincerely, Think Big Partners
It‚Äôs a core belief at Think Big that entrepreneur is not so much a title, but a spirit. It‚Äôs a pulse that courses through the veins of a growing company. We know that behind every great company are people who embody this spirit, people who embrace change, face the unknown and are willing to try new things. We‚Äôre lucky enough to have a team of these people, and we‚Äôre happy to announce that
From the desk of Herb Sih, Managing Partner, Think Big Partners ‚ÄúThe years teach much which the days never know.‚ÄĚ- Ralph Waldo Emerson The changing of seasons is one of Mother Nature‚Äôs greatest inventions. As autumn leaves fall and tree branches begin to bare, it is a natural time to reflect on the year that has passed. It is often during this time, and the natural tendency to slow down
The application window for the next class of Think Big Accelerator companies will close on December 6th 2013. As our search for entrepreneurs with passion for taking big ideas and turning them into profitable and scalable companies continues, I sat down with Accelerator Director Blake Miller who addresses some of the most commonly asked questions of potential applicants.Should entrepreneurs wait
‚ÄúThe only thing that is constant is change.‚ÄĚ - HereclitusThe great Greek philosopher Hereclitus is credited with this profound quote about change. Never before has this axiom been more important or relevant for Think Big Partners, or in our opinion, the world of entrepreneurship in general.A recent report by Babson and Baruch Colleges reveals a very thought-provoking statistic: The percentage
After the innovative unconference that is iKC, attendees headed over to the Alamo Drafthouse for the best part: the Closing Party by Google Fiber! As everyone took their first sips of liquid courage and snacked on delicious appetizers, the Closing Party kicked off with the Open Mic Awards. Attendees awarded each other things like who travelled the farthest for iKC to who tweeted the mo
This is a website we are very proud of – have you ever seen a local car wash website this cool?¬† The owners came to us after another agency failed to deliver.¬† Over 50% of our new business in 2014 has been rescue projects where the local web design company could not deliver, or the […] The post BigSplash Car Wash appeared first on .
This was a REALLY fun site to work on an our entire team loved it – and we are so proud of the outcome! While not our typical client, we have the creative talent in-house to deliver artistic, illustrative style websites that capture the imagination of the intended audience.¬† Yet, while this website met the […] The post The Little Fig appeared first on .
My name is Phil Singleton and I run a boutique Internet marketing and web design company Kansas City. This is an honest feedback from a real customer ‚Äď we are NOT an affiliate nor do we have any other relationship with ASmallOrange.com other than being a very happy customer.¬† In the last year, we’ve hosted […] The post 10 Reasons Why I Fell In Love With ASmallOrange Web Hosting and
Amazing 1 Shot is a Kansas City health supplement startup with a unique delivery system for providing good tasting probiotic drinks in a shake-and-drink bottle.¬† Amazing 1-Shot is in fact the first supplement product line in North America to use “the New Shaker”. The New Shaker is a bottle that allows consumers to mix the […] The post Amazing 1 Shot appeared first on .
Muisc House School provides all types of music lessons to all ages of children.¬† In terms of music lesson classes offered, Music House School provides voice lessons, piano lessons, drum lessons and bass & guitar lessons in Kansas City.¬† The school, with two locations in Johnson County, also provides summer camps, band workshops, kid classes […] The post Music House School appeared fir
Bautista Allen Attorneys LLC is a firm representing clients who are the victims of personal injury across the nation.¬† Based in Kansas City, Missouri, Jose Bautista and Daniel Allen practice in multiple federal and state jurisdictions, providing unsurpassed legal representation for clients injured due to negligence in auto, trucking, and railroad crossing accidents.¬† The firm […] The post
Seven women of remarkable merit in the Kansas City area will make up the first class of the new Starr Women‚Äôs Hall of Fame. The honorees will be recognized for their achievements in philanthropy, politics, ethics, education, business and community development at a luncheon event on March 13 at Swinney Recreation Center at the University of Missouri-Kansas City. The Starr Women‚Äôs Hall of Fame i
PROSOCO, a developer of products for the construction industry, has made the Top 10 Green Products list for 2015 as judged by BuildingGreen, publishers of Environmental Building News. PROSOCO‚Äôs R-Guard Fluid-Applied Cat 5 Barrier System was celebrated by BuildingGreen for helping to ‚Äúmake fundamental transformations to ‚Äėbusiness as usual‚Äô in the design and construction industry.‚ÄĚ The pro
The U.S. Small Business Administration has launched Destination: HUB, a new initiative to strengthen its HUBZone program. The program helps small businesses in distressed urban and rural communities by giving them a leg up in the federal contracting process. Destination: HUB aims to encourage more companies to take advantage of the HUBZone offerings.¬† ‚ÄúThe program has had a transformational eff
High Touch Technologies has acquired the assets of Computer Upgrade in Lee‚Äôs Summit, whose products and services will now come under the High Touch banner. The Lee‚Äôs Summit Chamber of Commerce will perform a ribbon-cutting ceremony on Nov. 5 at the newly rebranded location at 100A S.W. Third St. in downtown Lee‚Äôs Summit. ‚ÄúThis is a great opportunity for Computer Upgrade and our customers,‚
Leawood-based iModules Software has been acquired by Leeds Equity Partners in New York, a private equity firm devoted to investing in knowledge industries. Founded in 2002, iModules Software leads in constituent engagement management software for educational institutions. The company has more than 800 clients‚ÄĒincluding the University of Missouri and Kansas State University‚ÄĒthat communicate wit
Rosana Privitera Biondo, president of Mark One Electric in Kansas City, has been appointed to the National Women‚Äôs Business Council (NWBC). The federally created NWBC consults with the president, the Small Business Administration and Congress about issues that are important to women-owned businesses. Privitera Biondo is joined by two other new NWBC appointees: Pamela Prince-Eason, president and
As an Internet marketing services agency in the US MidWest, we are cold-called and email spammed every day from domestic and offshore companies trying to sell us our own services, or soliciting to become a reseller of their search engine optimization services. Truth be told, it doesn’t make sense for an SEO company to outsource any SEO work to third parties – especially when it comes t
WordPress is by far the most popular content management system for small businesses.¬† It‚Äôs super easy to use and when structured properly, great for search engine optimization.¬† WordPress also gives you the ability to create a ‚Äėwebsite of websites‚Äô or your own network of sites, on a single installation. You can find the official networking explanation of WordPress Multisite here.¬† We will
SEO is not just something that you do through a keyboard.¬† There are many offline tactics and actions you can take that may help with your website’s search engine visibility. Registered Trademark: Kansas City SEO¬ģ 1. Register your trademarks with the USPTO.¬† While there is no data or study correlating higher organic rankings with trademark registration, there is substantial data and many
I have some wish list items for Webmaster Tools and G+, some things I would love to see as new free features, but would gladly pay for nonetheless: 1.¬† Please let me moderate new incoming links (as a non-default option):¬† Holy Cow ‚Äď what an awesome option this would be to have in Webmaster Tools!!!¬† Give site owners the option to moderate all new incoming links ‚Äď i.e. hold new links in a su
Is Google+ becoming the new 800 Pound Gorilla of search engine optimization? While there is still some debate regarding the degree of impact, it seems pretty clear that various signals from Google+ (aka G+ or Google Plus) help with search engine optimization.¬† In fact, Authorship almost certainly has an impact on rankings and has an undeniable impact on search result pages ‚Äď your headshot and f
This is a funny title considering it was written by an SEO consultant. ¬†It would be every SEO agency‚Äôs nightmare if all the companies around the world started doing SEO in-house.¬† Truth be told, it‚Äôs possible for businesses to do much of their own search engine optimization. 2013 was a major turning point for SEO.¬† Prior to last year, it was all about backlink accumulation.¬† While high qua
You've seen the hashtag, you've heard the announcements, maybe you helped decide the name but what IS #AMPSKC?! On February 5th, 2015 Social Media Club of Kansas City will host our first award show, The Amps.¬† SMCKC is one of the biggest and best (#IMHO #humblebrag) chapters in the country and our membership produces stellar work; we wanted to take the opportunity to recognize your achievements.
I had no idea that teaching other teachers to use Instagram was high on the professional development list for District 500 in Kansas City, KS. I was even more surprised to find out why. It wasn't intended to engage students or somehow make school more fun or relevant for the kids. It turns out that, in some schools, it's a much more effective way to share test results and other graded assignments
The following post was written by¬†Kristin Magette, one of the panelists at our September breakfast. Kristin is director of communications for Eudora Schools, where she has helped lead the district-wide use of social media for teaching, learning, and communication. She's also an executive officer with the Kansas School Public Relations Association. Her book, Embracing Social Media: A Practical Gui
Keeping with the theme of education, SMCKC is hosting a book drive at our September breakfast to help support Turn the Page KC. You can contribute by bringing new books for children ages 0 to 8 years old to Grand Street Cafe on Friday, September 5 at 7:30am. Turn the Page KC will distribute the books to K-3 reading centers at after school programs in Kansas City, MO and also to parents of children
SMCKC is excited announce we‚Äôre on a new social platform, and it is one built right here in KC. Knoda, whose co-founder Kyle Rogers is a SMCKC member, is a prediction-based app and website used to track predictions for anything from sporting events to awards shows to reality show outcomes. Rogers and his co-founder James Flexman showed off their app back in April at our first-ever Appy hour, and
Thank you to all SMCKC members who came out to our July brainstorming breakfast with Wayside Waifs. It was a smaller, more intimate event and everyone played an important role in generating ideas for Wayside to encourage pet adoptions through social media. We divided into small groups and came up with the following ideas and suggestions: ¬†Generating content: Pet finder mobile app Use social med
KANSAS CITY, Mo., Oct. 20, 2014 /PRNewswire/ -- The Kansas City Royals, riding the crest of one of the most stunning Cinderella seasons in baseball history, added yet another remarkable chapter when the Shinsegae Corporation of South Korea granted permission for their employee SungWoo Lee...
CLAYTON, Mo., Oct. 20, 2014 /PRNewswire/ -- Olin Corporation's (NYSE: OLN) senior management will be attending and hosting one-on-one meetings in New York City at Cowen and Company's 5th Annual Global Metals, Mining and Materials Conference on November 11th. Senior management...
ST. LOUIS, Oct. 20, 2014 /PRNewswire-USNewswire/ -- Candy corn, caramel apples, popcorn balls…Halloween goodies like these may bring a smile to the faces of kids of any age, but for people in orthodontic treatment, they could cause some unhappy problems. Halloween tends to be a...
KANSAS CITY, Mo., Oct. 20, 2014 /PRNewswire/ -- APT MotoVox Group, Inc. (OTC BB: MTVX) and its house of brands took last week's AIMExpo Motorsport show in Orlando, Florida by surprise, according to the show coordinators. AIM presented Troy A. Covey and APT with two awards on...
ST. LOUIS, Mo., Oct. 20, 2014 /PRNewswire/ -- Veran Medical Technologies, a market leader in thoracic navigation for early detection of lung cancer, announced today the completion of a $12M financing to support the Company's continued commercial expansion in the U.S. and...
KANSAS CITY, Mo., Oct. 20, 2014 /PRNewswire/ -- For 50 years, watching the television classic Rudolph the Red-Nosed Reindeer® has been a holiday tradition for millions of families. This holiday season, Hallmark Gold Crown® stores will be full of ways to celebrate the generous...
WICHITA, Kan., Oct. 20, 2014 /PRNewswire/ -- Spirit AeroSystems Holdings, Inc. (NYSE: SPR) will release its third quarter 2014 financial results at 6:30 a.m. Central time Friday, Oct. 31, 2014. President and Chief Executive Officer Larry Lawson and Senior Vice President and Chief...
BAXTER SPRINGS, Kan., Oct. 17, 2014 /PRNewswire/ -- KMT Waterjet Systems Inc., a leading global manufacturer of ultra-high pressure pumps and components for waterjet systems, is pleased to announce the production and availability of the new KMT Waterjet Streamline® SL-VI Series...
OLATHE, Kan., Oct. 17, 2014 /PRNewswire/ -- Following news that Apple's new iPhone 6 and iPhone 6 Plus are susceptible to bending with regular use, mobile repair shop owners worldwide are relieved to find the solution to "BendGate" has arrived. The gTool PanelPress has recently...
TOPEKA, Kan., Oct. 17, 2014 /PRNewswire/ -- Capitol Federal® Financial, Inc. (NASDAQ: CFFN) (the "Company") announced today that the annual meeting of stockholders will be held on Tuesday, January 27, 2015. The meeting will be held at 10:00 a.m. local time at the Bradbury...
TOPEKA, Kan., Oct. 17, 2014 /PRNewswire/ -- Capitol Federal® Financial, Inc. (NASDAQ: CFFN) (the "Company") announced today that its Board of Directors has declared a quarterly cash dividend of $0.075 per share on outstanding CFFN common stock. The dividend is payable on November...
WASHINGTON, Oct. 16, 2014 /PRNewswire-USNewswire/ -- Kansas has made little progress on afterschool participation since 2009, according to a new household survey commissioned by the Afterschool Alliance. The 2014 edition of America After 3PM found that demand for afterschool...
There always seems to be a lot of speculation, or ranting to put it mildly, when Google pushes out major algorithm updates.¬† Many SEO‚Äôs have suggested that Google constantly shuffles the ranking deck to make AdWords more appealing to business owners. In other words the perceived message is that if organic search engine rankings are getting harder and harder to achieve – since Google is ma
Pay per click advertising harnesses the power of the search engines to make your site more visible. When you put your site up on the Internet, you may opt to participate in pay per click advertising. With this, you place ads on sites like Google; they appear at the top of search engine listings and on the sides, so that they are instantly recognizable. You are instantly more visible through the ad
We said it: Successful SEO campaigns are no longer built around link building.¬† In the near future, every business that successfully gains rank online will achieve organic ranking success with well-written, relevant and creative content. Sustainable, long-term SEO campaigns that work will not be the result of SEO short-cuts ‚Äď at least not anymore. Even will this year‚Äôs heavy-handed search eng
Seeking experienced Ruby on Rails developer for crowdsourcing startup project. This is an interesting opportunity to work with an early stage startup with a high-profile investor. Must be based in Kansas City. This role is primarily as to evaluate, test, improve and optimize current pre-launch web application. You would essentially be a startup CTO type role, that would both manage a small team of
Over the last two years, blogging has become one of the most important SEO ranking factors.¬† Google does not want you to post all your best content on other platforms such as Facebook and Instagram.¬† They want you to build value on your website.¬† After you create a search engine friendly website with a content management system such as WordPress, your Kansas City business needs to consistently
Google‚Äôs penguin, spam-filtration algorithm received an update recently: coined ‚ÄúPenguin 2.1‚ÄĚ by Google, but accepted as Penguin 5 by most internet users. Essentially, Penguin was released by Google as an algorithm which punishes websites using black-hat SEO tricks to improve ranks ‚Äď namely by irrelevant link building. The release of Penguin 2.1 reflected a huge hit to a number of sites; c
CEOs who get the role social media can play in terms of brand image, relationship building, and showing the human side of business are a rarity. While their numbers are slowly increasing, the majority of CEOs (and many of their colleagues in the C-Suite in general) are still largely ignoring social media as a viable communications channel. The third Annual Social CEO report from Domo and CEO.com t
It has been a great week and I know Shelly is happy that the Royals are now on their way to the World Series. The new week is here and there were some interesting news that we’d like to share with you. From CBS launching their digital subscription plan to what brands most resonate with millennials, to a new¬†wearable breathalyzer device and Facebook’s “safety check” feature
Social media certainly isn‚Äôt the only thing that small to midsize businesses (SMBs) can do to connect with their customers, but it is a channel that many are using. According to a survey by Gallup¬†and¬†Wells Fargo, the biggest challenges small to midsize business reported was twofold: identifying and finding new customers and marketing their businesses. By the way, this data is really interesti
It‚Äôs the weekend and you know how much I love it. But before we head out, there are a lot of things happening around the Web, from the significant increase in Android-based mobile malware targeting mobile payments, to Google Plus introducing a new polling feature. There‚Äôs also a new take on Meghan Trainor‚Äôs hit song ‚ÄúAll About That Bass‚ÄĚ by an 11-year-old dancer. My team and I covered a
With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer. With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel may miss the untapped potential of another. This leaves a smaller margin for
I am a cat lover, but I also love dogs. When they are featured in a campaign, I can’t help but share it. The video on YouTube has 11,210,142 views to date. If you haven’t seen it yet, I encourage you to scroll down and watch it for yourself. This week I have the privilege of sharing some cool social and industry news the team and I found from around the web. There is a lot to cover, so